The partnership between Design Group Italia and Plasmon, the iconic brand of the Kraft Heinz Group, continues with the launch of the “Banana Biscuit” limited edition, marking a new adventure for Trotto il Tigrotto, the mascot and ambassador of the brand featured on all toddler product packaging.
Our brand designers have conceived and developed in-house all the themes featuring Trotto (Trotto the lil’ tiger) as the main character. Trotto is a key-testimonal that entertains children and accompanies them into a world of adventures and discovery of new tastes and textures, promoting the innovative recipes by Plasmon through its award-winning brand identity.
To read more about Trotto’s world head to our dedicated case study!
Client
Kraft Heinz
Year
2024