Lay’s and Pepsi Black
at Champions Madrid Festival
The Champions Festival is a fan zone organized by UEFA, dedicated for The Champions League final season.
As main sponsors, Lay’s and Pepsi Black tasked our space design team to create a stand to bring the fans in and engage them with both brands.
The starting point was to bring to life the specific branding developed for the Champions League season.
In collaboration with Giant Cookie we designed a colorful, interactive and carefully organised environment.
We designed a cheerful and consistent brand experience bringing exciting results.
Visitors over 4 days: 8370
Average visitors per hour: 226
Interior delving time: 5 mins on average and 7 mins max.
About the project
Client
Pepsico
Year
2019
Industry