Intel
Bringing data to life
At the Consumer Electronics Show (CES) 2020 in Las Vegas, tech giant Intel’s greatest challenge was to showcase the direct impact of their technology on society, businesses and people around the globe. Bringing data to life, we partnered with Intrepid Creative to highlight its role in our lives through a data-driven brand activation experience. Immersing Intel executives, data experts, press and technologists into a dynamic, living infusion of art and technology alongside the work of media artist Refik Anadol, we engaged stakeholders and exponentially expanded their social media engagement.
We live surrounded by data, but we don’t think of it as attractive or even creative. This installation reveals the intrinsic beauty of data, to tell about its depth and future possibilities.
Gabriel Zangari
Managing Director, Design Group Italia New York
The power of immersive experiences
By immersing Intel executives, data experts, press and technologists into a dynamic, living infusion of art, data and technology, Intel was able to interact with its targets, inspiring conversations about the future of data analysis and the many opportunities and experiences it will enable in our lives.