People are more and more looking for healthy and efficient solutions, paying the most attention to the nutritional value of their food choices.
To address the challenges that arise from these changing preferences, Hormel Foods – a US global branded food company with more than 20,000 team members worldwide – partnered with our Brand Design and Product Design experts forging new strategies for the future of nutritious snacks.
Working closely with ethnographic researchers we developed a clear understanding of the demand. Functional and emotional needs were identified and investigated setting the pillars of a new semantics for the industrial snacking framework.
Through our longstanding partnership, we assisted Hormel in developing numerous new products and packaging ideas, ranging from microwavebles meals, energizing breakfasts options for teenagers to healthy and savoury bites. Our snacking innovation framework helped the company shape a modern vision of the snacking offer.
Developing an Intelligent Mobile Robot for Industry 5.0
We collaborated with the technological start-up ALTO ROBOTICS to support the development of a Robotics-as-a-Service (RaaS) business model and proof of concept for promising new clients.
Multiply Labs, a San Francisco–based company, envisions a world where every patient has access to next-gen, precision medicines. To illustrate that vision through design, the company turned to our Product Design Team.