Blue Lagoon Iceland, one of the world’s greatest spa destinations, has flanked their first-class facilities with a luxury skincare line and a chain of retail stores. As part of the redesign for their overall retail concept, we updated the flagship store located in Grindavík, Iceland, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

Our interior, space and product designers crafted flexible shelving and retail display systems with countless options embracing evolving needs, campaigns and new additions. The use of durable jatoba wood and dark colors brought warmth and serenity to what was once a chaotic retail space, introducing a coherent CMF method inextricably linking interiors to the exclusive destination.