Bringing luxury Italian design and craftsmanship to homes around the world is an arduous task, which is why B&B Italia called on us to incorporate phygital solutions into a scalable omnichannel customer experience in Miami. Bridging the digital dimension with physical showrooms and retail outposts, we developed a holistic ecosystem opening up new opportunities for customer care, innovative services and upselling strategies. With this new format, the brand has elevated the customer journey for both private and contract customers, affirming their value in a competitive market.