MADE is a collaboration between DGI and Ambrosetti. In the project, we look at the intersections between marketing and design, exploring the challenges and possibilities that lie within the two areas.

Last night, we gathered to discuss the market and design approach to product innovation. How does technology change and challenge product innovation? What new possibilities open up when objects become smarter? How can we foster a culture of innovation? How can we continue to increasingly better understand the needs of clients? Such interesting discussions, challenges and opportunities – thank you for joining us!