Design
From concept to creation and critical acclaim, we work with the world’s best.
Hamax
Shaping a safe and sporty youth helmet
Teaming with Hamax, a Norwegian producer of helmets, we worked to design our 20th bicycle helmet in company history, featuring a series of robust, angled ribs and vents maintaining a solid structure and air circulation. The sporty youth model fuses style and safety with a design process that drastically cut expensive production times without sacrificing on quality or consistency.
ABB Easy & Safe
Perfecting trusted plugs with a fresh new look
Aiming to upgrade and refine their Easy & Safe product range, ABB entrusted us to craft a modern, functional design coinciding with the company's values, all while meeting the highest IP code requirements. Designing a line of robust, reliable and simple inlet connectors, we reinforced ABB's brand identity with a bold new look to be admired.
ABB Emax 2
As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.
Beta Tools
Ergonomics for the iconic toolmaker
The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.
Panasonic Drill
Ergonomic product design fusing form and function
Our industrial design team created the latest hand drill for Panasonic to fit their newly developed and extremely small motor. Employing the perfect ergonomic design, we gave it a balanced weight distribution and calibrated angles for strength and precision with a comfortable grip texture completing the handle.
SCM Group L’Invincible
Sharp industrial design heralding a rich heritage
For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.
Negri Bossi
Forging a new design language from the physical to digital
Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.
Kone
Elevating Kone's design strategy and production
Kone, a global leader in the elevator and escalator industry, came to us for help in defining the design strategy for new lines of elevator cabins. Our team not only designed all of the system elements—modular panels, signage on every floor, COP, buttons, etc.—but also identified the best suppliers to bring the project to life.
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