Design
From concept to creation and critical acclaim, we work with the world’s best.
Tederic
Integrated design for the industry
Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.
Discover3M SecureFit Helmet
Strapping in success for a global leader in safety
we helped 3M, a global leader in the safety industry, by crafting a modern and ergonomic safety helmet used in the fields of construction, oil, gas, utilities, forestry and manufacturing.
DiscoverPepsi Spire
Designing a connected ecosystem for tomorrow
The Pepsi Spire is a state-of-the-art touchscreen fountain dispenser that allows customers to easily mix a unique drink with a touch of a button through an engaging, user-centered design. The technology is unique in leveraging existing infrastructure to provide additional product options, like mixology, to consumers. With every pour, the connected ecosystem observes the brands and flavors people love, empowering retailers to optimize their offerings based on actual data.
Hamax
Shaping a safe and sporty youth helmet
Teaming with Hamax, a Norwegian producer of helmets, we worked to design our 20th bicycle helmet in company history, featuring a series of robust, angled ribs and vents maintaining a solid structure and air circulation. The sporty youth model fuses style and safety with a design process that drastically cut expensive production times without sacrificing on quality or consistency.
ABB Easy & Safe
Perfecting trusted plugs with a fresh new look
Aiming to upgrade and refine their Easy & Safe product range, ABB entrusted us to craft a modern, functional design coinciding with the company's values, all while meeting the highest IP code requirements. Designing a line of robust, reliable and simple inlet connectors, we reinforced ABB's brand identity with a bold new look to be admired.
ABB Emax 2
As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.
Beta Tools
Ergonomics for the iconic toolmaker
The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.
Panasonic Drill
Ergonomic product design fusing form and function
Our industrial design team created the latest hand drill for Panasonic to fit their newly developed and extremely small motor. Employing the perfect ergonomic design, we gave it a balanced weight distribution and calibrated angles for strength and precision with a comfortable grip texture completing the handle.
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