Design
From concept to creation and critical acclaim, we work with the world’s best.
Plasmon BIO
A new launch strategy, a new packaging identity, a new high-quality range to go organic!
Design Group Italia and Kraft Heinz have defined a new strategy to help the Plasmon Brand enter and establish relevance in the organic market.
DiscoverPlasmon Limited Edition
Banana Biscuit limited edition: a new world of tastes
The partnership between Design Group Italia and Plasmon – iconic brand of the Kraft Heinz Group - continues.
DiscoverPlasmon NutriPRO
Entering a new channel, pioneering a new category
Our brand design team supported Plasmon in achieving a key goal: entering the pharmacy and para-pharmacy channels.
DiscoverDi Bruno Bros
A premier gourmet identity for the Philadelphia based private label
The Philadelphia iconic and historic destination for specialty food amateurs Di Bruno Bros called on our NY creative team to create its new packaging identity. The result is a clear yet evocative visual language bridging Di Bruno core values with existing and future products.
DiscoverAmplifon Packaging Experience
Elevating product shopability and retail engagement
Design Group Italia has teamed up with Amplifon to simplify their entire visual global strategy. Complementing the strategic revamp we also redesigned Amplifon’s Cube, an iconic item on the hearing aid market.
DiscoverNipiol
More than simple packaging, a fairy-tale story
The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.
DiscoverAmplifon
Protecting and empowering
Amplifon, the world’s largest hearing aid retailer, tasked us with the design of the branded case for their hearing aid products.
DiscoverPlasmon
Expanding business opportunities while improving brand longevity
DGI and Kraft Heinz continue their strategic partnership facilitating the evolutionary path of the Plasmon brand and portfolio.
DiscoverPlasmon Total Rebranding
Nourishing tomorrow, today
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
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