Design

From concept to creation and critical acclaim, we work with the world’s best.

Design language

Boffetti

Pointing to the future.

Our Product Design and Brand & Strategy Team fully supported and advised Boffetti, international provider of energy solutions, along its whole company’s renovation process.

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ABB

Shaping the future of electric transportation grid

Partnering with ABB to tackle the new product category of charging units for electric vehicles, we started with an extensive research, then created a modular system for the charging units for public spaces and for domestic use. The domestic collection is made from injection mold plastic, while the line for public use is made from vandal-proof materials, with a form language that further discourages graffiti. Our CMF lab also explored possibilities for personalization, so different car producers can serve their clients with personalized charging units.

3M SecureFit Helmet

Strapping in success for a global leader in safety

we helped 3M, a global leader in the safety industry, by crafting a modern and ergonomic safety helmet used in the fields of construction, oil, gas, utilities, forestry and manufacturing.

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Idra Group

Raising the bar on aluminium die-casting

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ABB Easy & Safe

Perfecting trusted plugs with a fresh new look

Aiming to upgrade and refine their Easy & Safe product range, ABB entrusted us to craft a modern, functional design coinciding with the company's values, all while meeting the highest IP code requirements. Designing a line of robust, reliable and simple inlet connectors, we reinforced ABB's brand identity with a bold new look to be admired.

Beta Tools

Ergonomics for the iconic toolmaker

The new generation of Beta screwdrivers and instruments, designed by Design Group Italia, features improved ergonomics and high quality, lasting materials. The handles are designed to optimize the movement, and to better fit the shape of the hand, enhancing both precision and control. The texture maximizes the grip and the power to exert during rotation is discharged in exactly the right area for maximum results.

SCM Group L’Invincible

Sharp industrial design heralding a rich heritage

For Italy's SCM Group, a leading producer of machinery and industrial components, we designed L'invincibile, the brand's finest woodworking machine. Highlighting the heritage and prestige of the label around the globe, a restyled brand identity completes the industrial design, elevating the craft and competitiveness of SCM Group.

Negri Bossi

Forging a new design language from the physical to digital

Tasked with creating a new design language for Negri Bossi, a leading supplier of premium injection molding machines, we bridged the physical and digital realms with a new HMI. Working simultaneously on the machine design and UI, our multidiscipinary team gave life to NOVA sT and NOVA iT, the first models of a new generation.

ABB Emax 2

As part of over three decades of partnering with the global technology leader ABB, we defined the design strategy for the award-winning ABB Emax 2. Compared to other switches on the market at the time, the attention to its design – both in terms of ease of use for the users of the product, and when it comes to applying design to build a brand in the sector – sets ABB Emax series apart from the rest, having made it a benchmark for the entire sector.

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