Design
From concept to creation and critical acclaim, we work with the world’s best.
Plasmon Limited Edition
Banana Biscuit limited edition: a new world of tastes
The partnership between Design Group Italia and Plasmon – iconic brand of the Kraft Heinz Group - continues.
DiscoverPlasmon NutriPRO
Entering a new channel, pioneering a new category
Our brand design team supported Plasmon in achieving a key goal: entering the pharmacy and para-pharmacy channels.
DiscoverPlasmon BIO
A new launch strategy, a new packaging identity, a new high-quality range to go organic!
Design Group Italia and Kraft Heinz have defined a new strategy to help the Plasmon Brand enter and establish relevance in the organic market.
DiscoverDi Bruno Bros
A premier gourmet identity for the Philadelphia based private label
The Philadelphia iconic and historic destination for specialty food amateurs Di Bruno Bros called on our NY creative team to create its new packaging identity. The result is a clear yet evocative visual language bridging Di Bruno core values with existing and future products.
DiscoverMooneyGo
Envisioning a bold brand strategy
Design Group Italia brand and strategy team partnered with MooneyGo to depict the brand’s DNA as well as lauching the app on the market.
DiscoverNipiol
More than simple packaging, a fairy-tale story
The solid strategic partnership between DGI and Kraft Heinz - aimed at repositioning the main brands of the Group's portfolio - continues with the complete relaunch and rebranding of Nipiol: a historic icon and reference in the baby-food segment within the Italian market.
DiscoverPlasmon
Expanding business opportunities while improving brand longevity
DGI and Kraft Heinz continue their strategic partnership facilitating the evolutionary path of the Plasmon brand and portfolio.
DiscoverPlasmon Total Rebranding
Nourishing tomorrow, today
As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.
DiscoverTederic
Integrated design for the industry
Tederic, an APAC leader in the injection molding industry, called on us to overhaul their market proposition in the face of an ambitious expansion effort. Together we established a fresh new brand strategy and a future-proof product and solution portfolio forging the way towards international growth.
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