Design
From concept to creation and critical acclaim, we work with the world’s best.
Unicef Kid Power
Melding the digital and physical for a real impact
Using a fitness tracker wristband with a connected app adhering to a global initiative, through Kid Power, children are incentivized to exercise for points knowing that the more they move, the more malnourished children around the globe will have to eat. Our digital team designed the app, the e-commerce and a series of brand activations for the initiative.
PepsiCo
Celebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
Sella & Mosca
Pouring potential into a prestigious portfolio
For over 100 years, Sella & Mosca has been a bastion of Sardinia’s wine culture with an iconic and internationally renowned portfolio. With a time-tested, prestigious product, the label needed a new brand strategy and packaging to match, upholding and promoting an extensive heritage. Modernizing the design language and organizing the product hierarchy, we matched the winery’s gamut of offerings to individualized target markets, bringing out the best of the Italian brand’s portfolio.
Sting
Re-energizing the packaging of the APAC market leader
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
Tozzi
Giving energy to a new identity
Tozzi, a traditional company operating in oil and gas, entrusted us to outline a new corporate identity for the electrical equipment innovator, imbuing their brand strategy with a surge of fresh energy.
Into the Glacier
Breaking the ice with a wild experience
Setting off for an adventurous endeavor with Into the Glacier, the world's largest man-made ice tunnel, we transformed the company's corporate branding and logo design. With a streamlined and coordinated approach, our creative team helped inspire travelers to visit the Icelandic destination.
Neovision
Brand strategy and retail healthcare with a crystal clear vision
Defining a design strategy for the inauguration of the first private chain of franchised eye clinics in Italy, we teamed up with Neovision to unveil unique retail healthcare spaces with a 20/20 vision. With new branding taking an innovative approach to eye care, treatments and illness prevention under Dr. Buratto are flanked by fresh service and spatial experiences.
3M Scotch-Brite
Sustainable package design with a fresh look
For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.
Unilever Domestos
Crafting a fresh feel for a new spin on cleaning
Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.
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