Design

From concept to creation and critical acclaim, we work with the world’s best.

Brand design

Uteco

Shaping a new corporate strategy for international growth

Uteco, Italy’s leading manufacturer of bespoke printers and converting machines, called on Design Group Italia to overhaul its market proposition in the face of an ambitious renewal effort.

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Util

Reaffirming global leadership in fine mobility and beyond

UTIL, a global leader in fine blanking technology, reached out to us for help in reaffirming the company’s position within the automotive sector, while also articulating its brand promise and solutions for new innovative markets.

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Boffetti

Pointing to the future.

Our Product Design and Brand & Strategy Team fully supported and advised Boffetti, international provider of energy solutions, along its whole company’s renovation process.

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Blue Lagoon Iceland

Bringing brand experiences to life in the realm of retail

As part of the redesign for the overall retail concept of Blue Lagoon Iceland, we updated the flagship store located in Grindavík, to embody the Blue Lagoon brand. Physically translating the company’s core values and identity, the retail space now welcomes visitors with a full-fledged omnichannel brand experience.

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Plasmon Total Rebranding

Nourishing tomorrow, today 

As part of the Kraft Heinz family, the goal was to usher the brand into the 21st century, outlining a strategy for the brand to reach a new generation of consumers with a well-organized, easy-to-understand product portfolio with a powerful shelf impact. Refreshing the packaging design to reinforce and reaffirm the brand’s position as an industry leader, the new visual identity is modern, clear and powerful. In addition, we extended the brand to reach entirely new markets to fuel further growth.

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Plasmon Nutri-Mune

Boosting the new identity of the range

Kraft Heinz reached our brand design department out to revamp the entire Nutri-Mune range to express Plasmon’s core design equities and easily communicate the functional benefits of the product.


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Unipolsai

Bringing financial services alive through gamification

Unipolsai tasked us with a permanent brand activation space at their headquarters with the aim of communicating their services to their guests.
We designed an interactive space that brings to life the Unipolsai offering pillars of property, mobility and personal health and safety through phygital activations and games.

QC Terme

A full web, mobile first environment to foster clients’ choices.

Italian spas and resorts market leader QC Terme asked us to design a sleek, responsive, totally satisfying web experience. Our UX, UI, service design and digital teams have put their skills in good use to create a functional web ecosystem aimed at guiding million visitors in a world of endless services and able to provide an extremely user-friendly booking system. Extending the brand experience to the digital side, smoothly and seamlessly, is one of the design challenges our team loves to meet with.

Mooney

Fostering a merger for the future of proximity payments

Forging the future of digital payments and proximity banking, we partnered with Mooney to revolutionize the sector with a vast network of integrated services between the digital and physical, operating across 45,000 SisalPay points in Italy.

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