Turn ideas into tangible solutions.
Coordinating packaging design across all regions, we helped PepsiCo Lays to define their product lines within the vast Lay's portfolio, expanding their organization and differentiation. In doing so, we unlocked the power of a global masterbrand, rebuilding their creative consistency.
Pepsico’s APAC market leading energy drink Sting had been using the same standard bottle since it’s launch. Design Group Italia was asked to develop a new disruptive design that could be owned exclusively by the brand, reflecting its core values and standing out from competitors. The resulting design is bold and authentic, with the structural packaging inspired by the lighting, the hero of the brand identity. It represents the energy inside the bottle that is being released direct to the consumer.
For Scotch-Brite, a 3M brand dedicated to cleaning products, we designed packaging for the latest sustainable range of cloths with natural bamboo and cotton fibres.
Together with Domestos, we created a fresh new packaging design to encompass an entire line of cleaning products for the bathroom, while also upholding the brand's visual identity.
An icon of everyday design lauded for its form and function by the likes of Alessandro Mendini and included in the prestigious Phaidon Design Classics collection, the Tratto pen is a felt pen applying previously known technology to a simple writing tool. In 1975, FILA came to us with the request to design a new and economic pen with a signature look and feel. Our innovative proposal went on to win the Compasso d’Oro in 1979 and is still in production today, defending its status as a time-tested Italian design icon.
Our creative team designed a Post-It dispenser to be proudly displayed. Typically made from pieces of plastic and spring requiring several production lines, we introduced a more sustainable solution with just two pieces in cork and glass.
With the Tab 5S Up intercom, we crafted an innovative device to communicate with guests at the entrance from anywhere, whether at home or on the go, via a dedicated app. Featuring a minimalist design and a 5“ touch display, Tab 5S Up uses IoT to further integrate the smart home with an interconnected system.
Door entry systems have a long lifespan. They are permanent fixtures in the home that aren’t renewed every year, so the design needs to be timeless. The devices are located outdoors, with constantly changing weather, which places demands on the materials, too.
Characterised by minimal lines and rounded corners, Elvox Pixel Heavy door entry system stands out for its strength and robustness. The finishing is heavy, strong, scratch and vandal resistant and weatherproof. The design is modular, allowing for multiple uses.
Generali, a global leader in the insurance industry, called on us to co-design their first-ever physical product: AirSafe, a smart device monitoring the air quality in homes.
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