Turn ideas into tangible solutions.
A destination submerged in sustainable experiences
Embracing an integrated approach spanning from interiors to strategy and branding, we channeled territory and tradition into a sustainable experience at Vök Baths.
DiscoverRedesigning the customer experience of a destination
With more than 1,3 million annual visitors, Blue Lagoon Iceland is a travel destination with a complex ecosystem encompassing transportation, accommodation, food and beverage, retail and skincare.
Building on in-depth research to understand the spa’s customers and business needs, we defined a smooth, memorable customer experience – One which begins when the customer plans his Blue Lagoon visit and continues on through to his sharing of his spa experience post-visit.
Breaking the ice with a wild experience
Setting off for an adventurous endeavor with Into the Glacier, the world's largest man-made ice tunnel, we transformed the company's corporate branding and logo design. With a streamlined and coordinated approach, our creative team helped inspire travelers to visit the Icelandic destination.
Simplified, intuitive mobile banking for millions
For a profoundly digital world, UBI Banca turned to us to create a comprehensive mobile banking strategy serving people first. Previously split into seven different apps, our goal was to piece together their complex features and identities to forge a single app elevating the digital customer experience. Through extensive customer research, design thinking workshops and in-depth analyses, we joined forces with the entire team, from local branch managers to C-level executives, to develop seamless UIX design and a sweeping digital transformation strategy simplifying the app experience for millions of users.
Pioneering digital payments
Pioneering the digital payments markets in Italy, together with Sisal, we developed a digital wallet application simplifying the payment process for consumers and businesses.
DiscoverDesigning better relationships
In a global collaboration, 3M relied on us to craft 12 international showrooms engaging and interacting with clients to highlight the brand not only as a technology supplier, but also as a reliable partner forging innovative and sector-specific solutions. From Sweden to South Africa and Saudi Arabia, our creative teams tailored each international hub to encompass a vast variety of industries with detailed portfolios.
Leading the phygital workplace into tomorrow
We designed a touch screen display experience enabling remote collaboration to foster productivity and enhance teamwork. Our research for the project paved the way for a perfect platform especially meant to grow tailor-made software solutions, offering both the product itself and a consultancy and service package to ensure optimum integration of Frame-it technology.
A long partnership of innovation and brand guardianship in oral care
We have worked closely with Unilever’s Oral Care Division since 1997. Teaming up with the Product Innovation Division and providing support in every area, we have become a key trusted partner.
DiscoverCelebrating a culture of global marketing excellence
Celebrating success is a key to many great companies, and PepsiCo is no exception. Starting with this idea of recognition, Design Group Italia was tapped to create a one-of-a-kind experience for BAM Awards by the PepsiCo Design &Innovation Center along with the Global Marketing team. The result is a spirited onomatopoeia to represent the company’s Best Achievements in Marketing. Our creative team in New York worked on naming, branding, graphics, copywriting, digital touchpoints, and the product design of bespoke trophies.
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