A new contemporary style through a cross-disciplinary approach.

Following a pitch phase, due to its multi-disciplinary vision and recognized expertise in baby care, Design Group Italia was chosen by Artsana to completely renew – both in terms of structural and graphics design – the entire Chicco’s weaning product range.

“GROW GENTLY” emerged as the key-concept, featuring an embracing and relaxing style, instilling calm and serenity, through a contemporary approach. Soft and baby hues are paired with gentle, welcoming, and at the same time surprising forms, introducing distinctive design equities that also align with parents’ tastes.

From the key design concept, our team began working synergistically, integrating various relevant expertise for the project:​

• Structural and Product Design → with the complete shape redesign of 12 weaning products and accessories for the meal in home and on-the-go (standard and portioned plates; bowls; cutlery; all cup’s ranges), in accordance with specific ergonomic and filling needs, as well as the aesthetics of the items​.

• CMF Design (Colors; Materials; Finishing) → supporting the shape project to ensure quality finishes and distinctive shades of colors, consistent with the overall design.

• Graphic Design → creation and development of a new visual system
  with a set of 36 new illustrative subjects, entirely designed in-house,
  categorized by color and age-stage (INFANTS/TODDLER),
  depicting tender and entertaining animals interacting with colorful patterns.