Tederic
The new die casting Ikon
Sparking value through design
Tederic, a leader in the Injection Moulding Machine sector, wanted to expand its ventures of moulding, introducing a new series of machines specifically designed for the aluminium moulding market.
Recognizing the critical role of design in this transition, Tederic collaborated with our Product Design team to create the Ikon line, a range of machines that embodies the company’s core values: innovation, credibility, and reliability.
The Ikon line exemplifies how strategic design can effectively communicate a brand’s core values while addressing practical manufacturing needs.
The design challenge was to create a product that clearly connects
to the previous plastic injection molding machine
while also adding value by introducing new features tailored to the aluminum molding market.
To achieve this dual objective, we conceptualized a distinctive wedge-shaped aesthetic feature.
Highlighted by a horizontal light strip, this element serves as a focal point for both the naming and branding of the Ikon line.
The wedge-shaped feature not only indicates the machine’s operational status but also enhances its overall technological appeal, emphasizing the machine’s operational direction.
Additionally, the Ikon range design offers two levels of visual perception. The first is defined by the horizontal distribution of Tederic’s corporate colors – blue at the ends and white in the middle. This color scheme visually lightens the machines, making them appear more compact and approachable.
The second level focuses on the terminal section, where the physical presence of the blue wedge and its blue lighting work synergistically with the branding (logo) and the machine’s naming, enhancing its communicative impact.
“Optimizing machinery for production and upkeep costs, the Tederic die casting machine project highlighted the vital role of design.
By using similar modules across product lines, we reduced costs, simplified maintenance, and turned challenges into opportunities.
For the Ikon line, we integrated branding into the machines’ form, embodying Tederic’s values of innovation, trust, and reliability. This cohesive approach aligns form, function, and identity, strengthening market presence and standing as a testament to the importance of of design.”
Pasquale Cirulli
Lead Designer
About the project
Client
Tederic
Year
2023
Industry