NILIT, a leading manufacturer of nylon fibers around the world, turned to us to develop the new corporate branding for their Plastics division, a pillar in the industrial chemistry and plastics industry for automotive, electrical and electronics markets. Embracing a molecular pattern, the new design echoes plastic particles and their ability to come together in order to create flexible, tailor-made solutions, much like NILIT does with clients around the globe. Through an exhaustive analysis, we formed a cohesive design system and brand strategy conceived to drive optimal results.