Pepsico
The Perfect Match
PepsiCo, a behemoth in the food and beverage industry with global brands including Pepsi and Lays, has long been a sponsor of the UEFA Champions League. Our multidisciplinary team has delivered a series of interactive experiences translating their core values into fresh brand activations strengthening Pepsi’s relationships with its most valuable customers. Crafting experiential spaces with an on-brand delivery, we introduced phygital interactions across the board to create unforgettable memories within the context of corporate hospitality.
We’ve been working with Pepsico for years on the UEFA cup finals, collaborating as one seamless team. Together, we have pushed the concept of what corporate hospitality like this can really be.
Chris Miller
Creative Director
Pepsico’s corporate hospitality program for the finals weekend of the UEFA Champions League in Madrid, Spain in 2019 started with a welcome event at the Palacio Neptuno, built in the 17th century.
Holistic space design, lighting design and spatial graphics that create a brand experience
Mercado, a refreshment station at the welcome party, inspired by the ‘Feel the spirit of Madrid’ theme to give guests a Pepsico branded welcoming experience colored by the local culture.
Creating unforgettable memories through once-in-a-lifetime experiences bound to the brand.
About the project
Client
Pepsico
Year
2019