Pioneering the new frontier of digital payments in Italy, together with Sisal, we set out to develop a digital wallet application simplifying the payment process for consumers and businesses. With a name personifying and defining the app as a trusted and reliable partner in the bill paying process, we helped bring Bill and its smart, simple and cashless transactions to over 30,000 points of sale across Italy. Clarifying a corporate branding strategy across digital and physical communication touchpoints, we introduced an iconic logo representing an open wallet leading the way into the future.