Uteco

Shaping a new corporate strategy
for international growth

Uteco, Italy’s leading manufacturer of bespoke printers and converting machines, called on us at Design Group Italia to overhaul its market proposition in the face of an ambitious renewal effort.

Working together, we set out to develop a new brand strategy, paving the way for international growth through a wide analysis of the market arena and key competitors, online brand surveys and internal alignments.

Focusing on the brand’s storytelling our team built a fresh new visual identity. The result is a simplified brand equities system.

The new logo construnction symbolizes the “printed film” thanks to a simple and catchy graphic device.
A powerful and balanced red accent recalls the idea of strength and passion, while also highlighting the letters “eco” to emphasizes the company’s dedication to sustainability.

“Join the flex converting”
A brand new payoff synthetizes Uteco’s top level positioning.
Customization, distinctive offer, constant attention to the customers, training, assistance: here are the elements of the flex converting world where clients are invited to dive in.

Solidity and flexibility coexist in an evolved typography.

The new color palette projects the company’s identity to an elevated level, tying together Uteco’s institutional communication system with a fresh tone of voice.

Design Group Italia Brand & Strategy Team provided a 360° professional consultancy to define a complete revamp enclosing all communication assets: from stationery to brochures, from corporate clothes to digital tools.